I’ve started adding titles to my work.
No, these titles weren’t on my mind while I was making these pieces. They’re partly tongue in cheek… but only partly so. While I don’t think metaphorically when I work–don’t think in words much at all, beyond… “where did I leave the cap to the cadmium yellow?” … I feel, deeply so, the conflict between what it means to make art in this time, feel deeply the impossibility of escaping the grinding jaws of capitalism that inevitably turn whatever an artist does into a commodity, reduced to exchange value. There’s no escape — the most explicit anti-capitalist, revolutionary call to arms–can expect no better fate, its message reduced to a decoration on some wealthy collectors wall. Better oblivion. Better to burn them all.
…better still… to do what I’m compelled to do.
I will not give anyone else the power of judgement over my work. If you think my art merely decorative, serving no revolutionary purpose… these titles express something of why I think you are wrong. To explore the pleasures of the eye–with a clear conscience, does mean having that eye turned to the future–to a world on the other side of capitalist domination and all the evils sheltered within it–a world whose form we cannot yet imagine, let alone see.
This is a conflict rooted deep in my heart and thoughts, it fills my perception of everything in this present world. I do hope… whether I’m successful or not… that the visual pleasures of my art, however slight, may in some way keep alive the faith… that there exists more than what we see now, keep alive the hope of revolution, faith in what we will build when we are free from these Empires of Money and Death.
So yes, the titles are a kind of joke… but serious joke, nonetheless.
Jacob Russell's Magic Names 